TOWERS AREA MARKET STUDY

Perspective illustrating proposed mixed use and office development with strengthened connection to the Wisconsin River (Image credit: Engberg Anderson)

 

PROJECT OVERVIEW

Neighborhood Planners led a multi-disciplinary team to identify redevelopment concepts for a multi-block area in downtown Wausau. With the planned obsolescence of the McClellan Street parking ramp, the City put together a stakeholder advisory group. A market study revealed the potential for new housing and office downtown, which would support existing retailers and restaurants. Parking was identified as a priority concern, and as a result, multiple development scenarios were tested to identify new parking spaces associated with each. 

Perspective of proposed public plaza strengthening downtown connection to the Wisconsin River (Image credit: Engberg Anderson)

KEY RECOMMENDATIONS

  • New multi-family downtown housing and office 

  • Plan for demolition and redevelopment of the McClellan ramp

  • Framework for new parks, green streets, pedestrian and bicycle network 

  • Shared public parking in smaller, decentralized lots

Towers Area plan view (Image credit: Engberg Anderson)

Concept plan perspective (Image credit: Engberg Anderson)

RESULTS

Several developers have contacted the City to explore development opportunities in the district. The City continues to evaluate options for the McClellan ramp site.