SOUTH RIVERFRONT MASTER PLAN

Perspective illustrating proposed hotel, kayak course improvements, public market, and new residential neighborhood (Image credit: Engberg Anderson)

Perspective illustrating proposed hotel, kayak course improvements, public market, and new residential neighborhood (Image credit: Engberg Anderson)

 

PROJECT OVERVIEW

A diverse stakeholder advisory group oversaw preparation of a long-term redevelopment plan for the south riverfront area, a 30-acre site adjacent downtown on the Wisconsin River. The market analysis identified strong potential for new senior housing. A year-round and seasonal market anchor the northend of the site, with new facilities and expanded amenities supporting larger Wausau Whitewater park events.  

Concept plan showing proposed year-round public market, hotel, and whitewater kayak viewing area (Image credit: Engberg Anderson)

Concept plan showing proposed year-round public market, hotel, and whitewater kayak viewing area (Image credit: Engberg Anderson)

KEY RECOMMENDATIONS

  • Public market/business incubator

  • Waterfront hotel at downtown gateway

  • Boardwalk adjacent Wausau Whitewater park

  • Mix of housing types and price points

Public market perspective (Image credit: Engberg Anderson)

Public market perspective (Image credit: Engberg Anderson)

Concept plan view (Image credit: Engberg Anderson)

Concept plan view (Image credit: Engberg Anderson)

RESULTS

A succint 1-page implementation strategy was prepared in order to help align future planning and implementation efforts. In the meantime, WPS has made significant progress toward removing its waterfront parcel from FERC boundaries, which will allow them to sell the largest parcel in the study area. The County and WPS have expressed a willingness to work with the City toward achievement of the plan’s vision.